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Judy Willis Marketing, LLC
MARKET SMART > MOVE FAST TM

FIRST IMPRESSIONS MATTER:

"Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. "
                          - Natalie Massenet
​​

EXPERTISE. FLEXIBILITY. RESULTS.

We provide media agnostic, integrated marketing solutions that deliver results!​





 
TRUST DRIVES REVENUE:

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

                              –- Andrew Davis
  

Customer Experience is the Name of the Game​

​​
We Create Customer Experiences that Drive Repeat Business!

  
CONSUMERS DEFINE BRANDS:

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
                                   
                                       -– Scott Cook
  

  
BRAND LOYALTY:

“If people believe they share values with a company, they will stay loyal to the brand.”
                             
               -– Howard Schultz
   

We bring great value to clients by forging partnerships based upon understanding their dreams, mission, vision and values.



STAT:

ONLINE REVIEWS IMPACT 67% OF CUSTOMER PURCHASING DECISIONS
             
            - MOZ.COM SURVEY

STORYTELLING

The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum. 
                 
                    --Ardath Albee

CUSTOMER INSIGHTS

STORYTELLING

CUSTOMER SATISFACTION

What do your customers need? How do your customers make their buying decisions? Who do they consult with prior to making a decision, and who or what influences them to take action? 

All of these questions and more need to be researched and evaluated before launching a new marketing initiative. Market research is invaluable for developing smart, effective  marketing strategies that result in customer experiences that transform businesses.

We gather customer insights!
Our brains are insanely greedy for a story! And good stories compel people to change the way we feel, the way we think, the way we act and the way we behave. 

The purpose of a good story is to be picked up , passed on and shared. That is why storytelling is an essential content marketing technique that integrates  art, science, creativity and data. The art of storytelling is the capacity to connect with a human being on an emotional level where the science of storytelling is the understanding of audience triggers and motivations.
 
We are storytellers!
We all want satisfied customers! 
Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.

Measuring customer satisfaction on an ongoing basis provides the data required to evaluate current business operations, make adjustments where required, and to build customer loyalty.

We measure customer satisfaction!
  

VIRTUAL TEAMS: ​​

"A virtual team is a collection of independently employed individuals who work together to provide business solutions to external clients. Using virtual teams is a way to provide top products and services while remaining flexible for customers and responsive to their needs."
​​               ​           - MaRS 

About

Judy Willis Marketing, LLC is an issues-based, data-driven, integrated marketing consultancy. What makes us unique is that we are a virtual collaborative agency that brings the best and brightest minds together from all over the globe to form client" idea teams" that quickly solve marketing challenges. We prefer lean creative teams doing smart work quickly. 

Our experience is deep! 

We bring great value to clients by providing the highest level talent who produce the highest quality solutions for a reasonable cost.

Services


  • Intergrated Marketing (Digital, Social, PR, Mobile & Traditional)
  • Strategic Marketing & Planning
  • Business Intelligence
  • Market Research
  • Market Segmentation
  • Brand Development & Management
  • Social Media Strategy & Execution
  • SEO/SEM
  • New Market Development
  • Customer Journey Mapping
  • Sales Analysis & Planning
  • Product & Service Launches
  • Public Relations (earned, owned & purchased)
  • Thought Leadership Consulting
  • Channel Marketing
  • Marketing Campaign Management
  • Data Mining & Analysis
  • Web Development
  • Direct Marketing
  • Affiliate & Partnership Marketing
  • Inbound Marketing Strategy & Execution
  • Video Development
  • Management Consulting
Full service marketing consultancy that offers a full array of resources and talent. We are experts in our fields, we represent all parts of the country, and we work virtually.
Our team has years of experience working with hundreds of B2B, B2C and B2E clients. We have worked with large Fortune 500 companies, small to mid-size businesses, entrepreneurial start-ups, small advertising firms and non-profits. The work is what attracts us to new clients - we love the challenge of coming up with creative marketing solutions that enhance the customer experience for our clients. We combine digital, social, mobile, PR and traditional marketing to transform businesses.
Our business model allows for a more client-focused approach to solving marketing problems. We choose the right talent for the right projects with consistent project   leadership .
Customer Engagement

Executing well on a customer engagement strategy is survival of the fittest! Companies now have to go beyond customer satisfaction surveys and relationship programs - they have to develop and adopt new ways of engagement to ensure they are not only meeting the needs of their customers and prospects, but are also anticipating and therefore fulfilling these needs more effectively.

It is no longer the case that a company can simply create a better product at an acceptable price, instead companies are now looking more closely at the level of engagement - the degree to which a company succeeds in creating an intimate and long-term relationship with their customers.
We pre-select our talent for our "idea teams" so we are ready to take on any marketing challenge quickly. Our lean, just-in-time operations provide you with the highest quality solutions for a good price.


Experience

EXPERIENCE:

"EXPERIENCE IS BY INDUSTRY ACHIEVED, AND PERFECTED BY THE SWIFT COURSE OF TIME" 

   --William Shakespeare

Each member of our leadership team has more than 20 years of experience working in agencies, consultancies and corporations. Our understanding of     both sides of the client/agency table provides us with invaluable insights into the needs and challenges found in various organizations.  Our ability to tap into the greatest creative minds around the globe and bring them together as a client's "idea team" makes us unique. 

Wouldn't You Want to Work With Superhero Planners & Creatives?

We bring great value to clients by forging partnerships that drive business transformation.

Industries

Sample of Client Experience 

  • Automotive
  • Biopharmaceuticals
  • Consumer Products
  • Education
  • Energy & Environment
  • Engineered Products & Infrastructure
  • Financial Institutions
  • Health Care Payers & Providers
  • Hospitality
  • Medical Devices & Technology
  • Private Equity & Principal Investment
  • Process Industries & Building Materials
  • Professional Services
  • Public Sector
  • Technology 
INNOVATION
BRANDING
REVENUE ENHANCEMENT

 STAT:
 
THE TOP FOUR CHANNELS FOR INCREASES IN DIGITAL MARKETING SPEND FOR LAST YEAR WERE EMAIL MARKETING (61%), SOCIAL MEDIA (49%), MOBILE MARKETING(40%), AND SEO/PPC (38%).

                  -- RELEVATE
  

Growth - Solid Organic Growth - Depends on Innovation

Your Brand is Your Reputation - It's the DNA of Your Business

Revenue Enhancement is About Making Money - This Quarter

Innovation: Are you confident in your company's ability to innovate in ways that will enable you to excel in today's global competitive environment? The need to continually deliver more and higher value products and services to your customers is critical. We can help you drive innovation to create fresh new products and services based on actual customer needs.

Brand Perception, Positioning & Messaging: Reaching full business potential means fully aligning and integrating your brand promise and creating holistic customer experiences that drives customer acquisition, retention and loyalty.  We can help you refresh your brand to better communicate your business values using a variety of key touchpoint strategies.

Revenue Enhancement: Our approach focuses on increasing your cash flow while streamlining processes and improving performance across all of your marketing, sales and service activities. We can assist you by tapping marketplace insights and providing fact-based implications and recommendations quickly to resolve issues, assisting you to identify new customers and capture new markets and evaluating new business models all while prioritizing initiatives and resource allocations.

People

Our leadership is composed of a few highly experienced and respected individuals who have proven track records starting and growing high performance teams and agencies. We have come together to provide a higher level of product without the overhead and bureaucracy of large firms.

And, we are passionate about our talents and want to provide a customer experience that is next to none available today.  We have pre-selected collaborative team members who want to concentrate on the work without the boundries of a traditional office.  We are bright, insightful, flexible and accountable! We provide customer experiences that drive repeat business for our clients.

We bring great value to clients by building the best and brightest client teams.

 As President & CEO for Judy Willis Marketing, LLC, Judy has the privilege of leading this smart, talented group of collaborative marketers and creatives located throughout the country with experience across a variety of disciplines.  A creative problem solver and strategic thinker, Judy has over 25 years of experience in the field of marketing, with the majority of her time spent in integrated marketing and business consulting. Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations. Having been a pre‐med student with a minor in fine arts undergraduate, and having earned her MBA in Marketing, Judy has been combining the art and science of marketing throughout her career.

During her career, Judy has successfully identified and solved strategic internal and customer-facing marketing challenges for hundreds of companies, including UPS, LexisNexis, IHG, Procter & Gamble, GTE, SITA, IBM, Disney, Square D/Schneider Electric, NCR, TSYS, Merck, Delphi, Per‐Se Technologies, Georgia‐Pacific, Cox Enterprises, Fujitsu, Johnson & Johnson, and United Healthcare. She has a proven track record in the areas of strategic planning,  performance optimization, organizational leadership, crisis management, consensus building, best practices and benchmarking, integrated communications, social media, market research, sales support, direct marketing, profitability improvement,  and business management experience with entrepreneurial businesses, advertising agencies and design firms, small to mid-size businesses as well as large Fortune 500 companies.

Judy earned her BS Degree in Biology/Pre-Med from Mount Holyoke College, and her MBA in Marketing from the University of Connecticut. Judy recently moved her business to the greater Asheville, NC area, and when not working she can be found reading, cooking, gardening, antiquing, traveling, decorating, painting, refinishing furniture, listening to music and spending quality time with her husband and their German Shepherd dog, Zena.
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TEAMS:

"THE STRENGTH OF THE TEAM IS EACH INDIVIDUAL MEMBER. THE STRENGTH OF EACH MEMBER IS THE TEAM."
              --Phil Jackson

Interested in joining our collaborative teams? Email us your interest, resume and portfolio at:

jswillis2011@live.com



Judy Willis
President & CEO
Judy Willis Marketing, LLC

Contact

While Judy Willis Marketing, LLC is a virtual, collaborative agency, the corporate office is located in the greater Asheville, NC area.
Tel.: 678-613-2096
Email: jswillis2011@live.com
​291 Plott Drive
Canton, NC 28716
United States of America
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